SRAM: 'UK demand is on the up' - BikeBiz

SRAM: 'UK demand is on the up'

Manufacturer speaks to BikeBiz in this month's Brand Spotlight
Author:
Publish date:
myphoto(3).jpg

According to SRAM, its product is increasingly sought-after on UK shores.

SRAM Road’s Gaetan Vetois told BikeBiz: “Over the last year in the United Kingdom, the demand for SRAM Road products has increased significantly. Dealers have shown a great interest in SRAM Road products, and feel the need to offer SRAM products in their stores.”

Equipping the bikes of Alberto Contador, Lance Armstrong and Andy Schleck at the Tour de France has the potential to provide sales uplift, according to the firm: “SRAM Red sweeping the Tour de France podium is definitely great news. It is also the confirmation that SRAM products can perform at the highest racing level, in the toughest conditions and come out on top.”

Vetois added: “More specifically to the impact of the Tour de France on SRAM product demand at retail, it is too early to extract concrete information. Nonetheless, we are confident that such a success is a clear quality statement and will keep the momentum going.”

For more from on SRAM head to our ‘Brand Spotlight’ feature here.

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

Sigma-Sports

Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018