Zoobits, now with cash backing from new owner Dawes, has negotiated a deal with Future Publishing to take over the sponsorship of Team MBUK.
Specialized were sponsors of the team until pulling out at the beginning of November. SBC (UK) Ltd. of Epsom, importers of Specialized into the UK, had part bank-rolled the team for the best part of two years. In that time the brand benefitted from ample photo spreads and team member mentions in MBUK.
But it was time to move on, SBCs Richard Hemington told BikeBiz. What we set out to achieve at the start of the deal, we achieved. We now have other avenues to explore.