Ten retailers snap up new female-focused clothing

UPDATE: Another three retail locations pick up Water Off A Duck's Back
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Water Off A Duck's Back's innovative line of women's coats are set to be sold in ten locations in the UK.

The UK-manufactured Cycle Macintoshs are an elegant take on the waterproof coat, featuring reflective and reversible panels on the collar, belt and cuffs that can be flipped round to adapt the coat once the rider steps off the bike. A button hem system stops the coat from flapping open and the coat also includes a detachable rain hood.

The coat, first launched at the end of last year, will be available from Cyclopedia, Fitzrovia Bicycles, Luv Handles, There Cycling, On Your Bike, Velorution, John's Bikes and Cycling Made Easy.

UPDATE: Putney Cycles and Cycles UK in Greenwich have also just picked up the brand. [Edit: Bobbin Bicycles is now also stocking product.]

The Cycle Macintoshs can also be ordered online from www.wateroffaducksback.co.uk.

“I am delighted to be working with some of the best cycling outlets in the UK and would like to thank them for displaying our product," said Antonia Maybury, founder of Water off a Duck’s Back.

"It is great to see our coats out and about, especially with heavy rainfall forecasted for March. Commuting as a cyclist is fantastic, but brings with it limitations when it is dark and wet. I designed this coat to look good off the bike but to be functional on it, creating something that would add to the experience of cycling, and enable us all to get out and about when the weather isn’t great, something which is all too frequent in the UK.”

Maybury told BikeBiz that the firm doesn't currently have a distribution partner, but would consider a deal to market the product to retailers.

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