Training data company signs Andreu as spokesman - BikeBiz

Training data company signs Andreu as spokesman

Cambiatta of the US markets a black-box recorder of cycle information downloaded from heart rate monitors and handlebar computers. Former pro rider Frankie Andreu joins as manager of the company's sports marketing programme.
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“Frankie is well-loved in the cycling industry and we’re thrilled to have him officially join Cambiatta,” said Cambiatta founder Patrick Walters.

“He has lent his endorsement to Cambiatta during development over the last year, and with his record in the Tour de France as a member of the US Postal Service cycling team, and current position as commentator with OLN Television; he substantiates the value of Cambiatta to the cycling industry.”

Cambiatta records, stores, downloads, and analyses data from cycle computers and HRMs.

“I think this new technology is a great way for cyclists to take the next step and improve," said Andreu.

Cambiatta has also hired Susan Williams, formerly with Jamis Bicycles, as director of business development.

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