Following the announcement of its London House Show, Hotlines Europe has now confirmed to BikeBiz that it is inviting retailers to the Dray Walk Gallery, just off Brick Lane in East London from October 6th to 9th.
The spacious building is part of the extensive Old Truman Brewery complex, which is popular in the creative and fashion worlds for shows and launches.
The timing of the show is set to run in the same time frame and general locality as the Earls Court London Cycle Show, allowing Hotlines to entice along many dealers who would not otherwise have been able to attend one of its road shows. It also falls at the perfect time to showcase many of the new 2011 offerings from Lapierre, Electra, Nukeproof and Ragley, among others, for the first time in the UK.
The Hotlines London show will be open to trade only on the 6th, 7th and 8th October, but will also open to the public on Saturday the 9th of October, and though entry is free for everybody wishing to go, Hotlines asks dealers to email their details, and day that they wish to attend, to email@example.com to get their ‘e-ticket’.