US licence holder for Axo products forms European distribution company, based in Wales

The Valencia Sport Group (Europe) is a joint venture between California-based Valencia Sport Group and MMA of Carmarthen, the UK distributor of VSG’s SixSixOne DH/BMX brand
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Valencia Sport Group (Europe) will have European, customs-cleared stock available on the ground in the UK for swift distribution throughout Europe reducing distributor lead times and shipping costs.

Eddie Cole, president/CEO of Valencia Sports Group, LLC of Valencia, California, said:

“We are very excited about this new venture with MMA and believe this new operation will benefit all of our European customers by offering them more competitive pricing, better fill rates, shorter delivery lead times and reduced freight costs. European customer benefits will include stronger marketing support and a European product team ensuring European product requirements are met.”

MMA’s Martin Lloyd Evans, who will be heading up the European operation, said:

“We have been working with Eddie Cole and his team since the early days of VSG and are delighted to be forging closer links with such an innovative and dynamic team. We look forward with confidence to building a successful European distributor base.”

SixSixOne’s product line-up – endorsed by world champion DHer Myles Rockwell - includes DH and BMX helmets, gloves, shoes, armour, and street apparel.

Valencia Sport Group (Europe) will be exhibiting at Eurobike, Friedrichshafen, 29th August-1st September 2002.

E-mail: vsgeurope@mmasports.com

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