The inaugural Vélo Birmingham officially launched at the 2016 NEC Cycle Show.
Organised by CSM Active in partnership with Birmingham City Council, the event will combine a 15,000 capacity 100-mile closed road sportive with the third edition of the Birmingham BikeFest.
Starting in Birmingham city centre on Sunday, September 24th, 2017, the sportive will take riders of all levels of ability on a route through Herefordshire, Worcestershire, Staffordshire, Sandwell and Dudley, before returning to Birmingham.
Prospective participants have until 5pm on Wednesday, September 28th to pre-register for the sportive. Entries will go on sale exclusively to those who have pre-registered at 8am on Thursday, September 29th during a priority booking window and will be sold on a first-come-first-served basis.
On the subject, Ian Ward, deputy leader of Birmingham City Council, said: “Vélo Birmingham is a huge event for Birmingham and we are extremely excited to welcome 15,000 cyclists from all over the UK to our magnificent city next September.
"The event will further strengthen Birmingham’s credentials as a modern and dynamic city, capable of hosting large-scale sporting events. The benefits of hosting an event such as Vélo Birmingham are plentiful, not least in terms of economic impact, charity fundraising and how it will inspire Birmingham residents to take up the sport of cycling.”