BikeBiz Bicycle and cycling retail news
Wahoo Fitness is partnering with over 150 premier bicycle retailers to offer customers the chance to experience smart indoor cycling on the KICKR Smart Trainer.
The KICKR Experience Stations are a complete in-store system integrated with the latest advances from virtual riding software brand Zwift. Consumers can experience the realistic ride and feel of the KICKR firsthand.
By placing these stations in leading bicycle retailers, customers can benefit from the knowledge and experience of trained professionals, which the brand hopes will improve the experience.
“Wahoo is committed to expanding indoor bike training,” says Chip Hawkins, CEO of Wahoo Fitness. “Establishing a network of KICKR Experience Stations in top dealers allows us to increase consumer awareness while reinforcing independent bike dealers as the go-to destination for Wahoo KICKR and SNAP products.”
"It is great to see a leading supplier like Wahoo investing in my business; they understand how to leverage our traffic and expertise in order to reach customers," says Ian Whittingham, managing director of specialist bike shop Sigma Sport in London.
The KICKR Experience Stations will be placed in over 150 bike shops in 17 countries over the winter period; consumers can find the nearest experience station here.
