Wayne Hemingway designs £100 folding bike

The fashion designer says the bike can be given away with social housing
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The bike is called the 'Road Runner' and will be launched within the next few months.

Hemingway is a patron of Sustrans and a committed cycle commuter. He was one half of the design partnership which created the iconic 1980s Red or Dead fashion label.

On Wednesday he launched a cycling pool at the Staiths South Bank housing development in Gateshead. Background on the Cycle@Staiths launch here and there's a YouTube video, too (no pix of the bike yet).

Hemingway's design company helped to personalise this riverside housing development. There's a cycle route in front of the development. This goes to Newcastle city centre along a flat riverside route. It's blocked in the other direction but eventually there will be a cycle route to Europe's largest mall, the MetroCentre.

Cycle@Staiths is a pool of ten bikes for residents’ use. The bikes are free to use. Every household has also been supplied with a £57.50 Halfords voucher to spend on bike kit.

Hemingway's new £100 folding bike could be given away to residents of similar housing developments, believes the designer. Hemingway has also designed a new bike shed for domestic use. Shack Up is lower than a garden shed, can hold four bikes and there's a compartment for garden equipment or bike stuff. It will be available soon - in flat-pack form - from B&Q.

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Trek UK I Milton Keynes I Competitive Salary I Date Published Wednesday 20th March 2018