ATG Training has published a 12-minute YouTube video on what it's like to work in the bike industry.
At a bike show, ATG interviewed members of the industry, from PR officers to tech support staff to team managers.
SRAM's Gareth Ritchie said: "There's no other industry like the bike industry. It's like working with your friends, even if you don't know the people you're going to be working with."
Others who feature in the video include Dan White, account manager for Cube; Stuart Clapp, press officer for Madison; Mike Penn of Blazing Bikes bike shop; Andy Finkill, tech support at Brompton; Reg Brench of the Suburu Trek MTB team; and Alex Brown of Delux Cycle Tours.