Whiteley gains Trek as title sponsor - BikeBiz

Whiteley gains Trek as title sponsor

Australian Martin Whiteley's 23 Degrees Sports Management returns to Mountain Bike World Cup racing in 2009 with Trek
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23 Degrees Sports Management was formerly manager of Global Racing, and most recently, Team G Cross Honda.

CEO Martin Whiteley said: "We're extremely excited to be part of Trek's ambitions for top level World Cup racing and results in 2009 onwards, and we're doubly excited to be returning to the race scene, one that has served our company well over the past eight years."

Before forming 23 Degrees Sports Management, Whiteley was responsible for mountain biking at the UCI, with direct control of the Mountain Bike World Cup. Prior to this he was the CEO of the Australian Cycling Federation for 10 years.

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