Wiggle hails ‘phenomenal’ 2010

Retailer looks back on a year that saw it win awards, build it's global profile and score exclusive brands
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Online bike retailer Wiggle has praised it’s performance over the past 12 months, which has seen it grow international business by 400 per cent, win a number of awards and launch new brands.

Highlights of Wiggle’s year including the launch of the new look dbh in-house clothing brand, a new website sporting price sliders and enhanced menus, and accolades including the industry-nominated BikeBiz Awards.

“It has been a phenomenal year for Wiggle,” enthused director of marketing Martin Talbot. “Wiggle now enjoys a stellar reputation worldwide and we’ve seen a 400 per cent increase in overseas business in the past year. This international expansion was recognised when we won the Cross Border e-Retailer of the Year title at the e-Commerce Awards for Excellence.

“We’ve not only won awards for our global expansion. Our fast and friendly customer service, extensive range of best-selling products and hassle-free returns procedure have helped win us awards from BikeBiz and 220 Triathlon magazine. “We were also named Britain's most visited cycle website by Experian Hitwise UK, a title we have won each year since 2006. In 2011, we have the prestigious Retail Week awards to look forward to, at which we have been shortlisted for two titles alongside retail giants such as Tesco, Asda, Waitrose, Boots and Amazon.”

“There’s no denying 2010 has been a fantastic year for Wiggle. We won’t be resting on our laurels, though, and can assure you that in 2011 we will be working just as hard to ensure our customers continue to rate us as one of the world’s leading online bike retailers. We wish all our customers, staff and suppliers a happy and prosperous New Year.”

For more on the cycle trade's thoughts on 2010, click here.

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