Wiggle racks up record summer - BikeBiz

Wiggle racks up record summer

Web shop visits up 80 per cent in July YOY
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Wiggle.co.uk's traffic during July reached a record high during, with an 80 per cent rise (YOY) in visits to the e-tailers store pages. More 2.1 million logged onto the Which? award-winning site.

Over the same period, international traffic rose by a staggering 308 per cent, while UK traffic increased by 38 per cent.

Wiggle’s web manager Steve Mills said: “July has been a mega month for us. We knew it would be busy as it is a key month with the Tour de France on, but to be more than 80 per cent up on the same month last year is truly fantastic. It’s a testament to all the hard work from everyone at Wiggle.”

In July, Wiggle launched versions of its website in four foreign languages – Japanese, German, Spanish and French. It has also added a wide range of brands to its pages, has introduced user-generated reviews of hundreds of products and is now shipping to more than 70 countries worldwide.

On top of this, dedicated web staff have been working on improved SEO, new social network initiatives and highly targeted PPC campaigns.

“We are going to be making more and more ongoing improvements to the site,” said Mills. “We want to be constantly improving and developing so we’re setting the benchmark for online sports sites.”

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