Wilier targets C2W customers - BikeBiz

Wilier targets C2W customers

Sub-£1,000 road bike available via ATB Sales
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ATB Sales now has stock of a new Wilier road bike, touted as carrying one of the very best specs on the market at the £800 price point.

Well within the Cycle to Work Scheme bracket of £1,000, the model has a full aluminium frame and comes equipped with ten-speed Campagnolo Xenon components, including crankset, and carries a carbon fork.

“This is an unbelievable package that will appeal to the Cycle Scheme commuter, weekend riders, health and fitness enthusiasts, the club rider and sportive competitors,” said Keith Jepson of Max Bikes PR.

“Wiier UK is so excited to offer a road bike which looks and performs like a pure race machine, yet is comfortable and affordable for new riders.”

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