Today the Singletrack site may be pink and festooned with (irritating!) floating hearts but that's just a smoochy stunt from those romantic sausages behind singletrackworld.com.
The real message is that anybody with cash could pay for a temporary makeover.
Singletrackworld.com gets 20 000 visitors a month.
However, as is explained on today's site, registered users can go revert to the usual look by going into 'Your account' and turning off the 'theme' option.
For prices, contact Singletrack's ad luvvy, Julie Dymond at firstname.lastname@example.org