Cycling City York and City of York Council have combined to raise awareness of cyclists among motorists visiting the city.
The pairing have added Cycling City York branding to 'Welcome to York' signs on approach roads to the city highlighting York's status.
Community-led partnership Cycling City York will see £3.68 million in Government funding to raise cyclist numbers in the city by 2011.
Marketing group leader for Cycling City York Robert Walker said: “We wanted to send out a strong and clear message about the fact that York is nationally recognised as a cycling city, not to mention one of the safest places for cyclists in the UK. It’s also a great way of reminding motorists of the need to take extra care and respect all road users.”
Road safety officer Trish Hirst said: “We’re committed to reducing the number of people injured on York’s roads and, by having these Cycling City York badged signs in such prominent locations on approach roads to the city, we’re letting motorists know that they will encounter lots of cyclists in York and giving them a timely reminder to drive responsibly.”