The organisers of the York Cycle Show are calling on the trade to up its presence at next year’s event, running on June 25th and 26th (not in July, as mistakenly printed in November's BikeBiz).
Trade packages are to become available as of December and the show’s committee chair, Paul Hepworth believes the incentives are in place to give the trade a strong return on their presence.
“Organised on behalf of CTC by a regional Committee, the event draws some 10,000 cyclists from across the UK and beyond. Huge trade and exhibition marquees will feature again, with a secure outdoor tryout area where visitors can put new bikes through their paces,” said Hepworth.
“There is also an outdoor area within the trade site for exhibitors who prefer to use their own small marquees or gazebos. This is a tremendous opportunity to exhibit and sell new bikes, accessories and clothing. Local bargain hunters are also on the lookout for end of range items. Tourism and accommodation organisations came along in 2010, and there was also an upsurge of interest in electric assisted bikes.”
Attractions to retain on-site footfall include a grass track arena for racing and demonstrations, a stunt bike show, day rides, entertainers and 1,000 camping and caravan pitches.
Trade packs, including cost specifics, are downloadable at yorkcycleshow.co.uk and bookings can be made via show secretary John Taylorson on 07765 070120.
Thanks to Jason Patient for the image.