Zeal Distribution has announced the addition of a new brand, Focale 44, which it will be supplying exclusively to the UK cycle trade.
The new fixed gear bike brand comes from within French company BMX Groupment and joins its already established BMX brands Superstar and St. Martin.
”Some people think fixed bikes are just a one-year trend. We don't think so," said 'Med', owner of BMX Groupment.
"More and more people ride bikes in cities to go to work, or to simply stay fit. Among them, some don't want to ride a heavy/ugly trekking bike. These people want sport and stylish bikes. These people are not a trend. These people are a growing population. Our bikes will be sport bikes for cities.”
Initially, two complete bikes will be available from early summer. Price lists will be available to Zeal customers from late April.
Dealers can contact Zeal BMX Distribution for more details on carrying Focale 44 via email at firstname.lastname@example.org or by phoning 020 8428 6107.