ZEG signs expo attendance deal with IFMA - BikeBiz

ZEG signs expo attendance deal with IFMA

The German Bicycle Purchasing Association - ZEG - has signed up to IFMA Koln in a five year deal.
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ZEG chairman Georg Honkomp said:

"The new Koelnmesse trade fair halls, the perfect conditions offered by Koln as a trade fair location, the clear structure, the impressive concept and outstanding atmosphere at IFMA for doing business - based on these factors, ZEG has decided to take part in IFMA in Koln for the next five years."

Oliver P. Kuhrt, executive VP of Koelnmesse GmbH, welcomed the decision:

"When Europe's largest purchasing association for the bicycle sector declares its loyalty to IFMA for the long term, it is a clear vote of confidence in the trade fair's content, concept and overall conditions. I am sure this signal will convince not only current exhibitors, but also potential new exhibitors, that IFMA is the event that can best serve their needs."

ZEG has 900 bike shop members and has purchasing deals with companies like Abus, Cycleurope, Derby Cycle, Gazelle, Giant, Hercules, Kettler, KTM, Pantherwerke, and Puky.

ZEG is based in Koln.

In 2006, IFMA will be held in Koelnmesse's new trade fair halls, 14th to 17th September.

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