Three years after launching the immersive alternate reality cycling platform, the Zwift brand has announced a complete re-brand.
Whilst the in-app essentials and the name look set to remain the same, a new bold logo – nicknamed ‘Big Zee’ by the brand – and colour scheme have been revealed as part of the announcement. Along with custom water and cloud graphics, a neon-oriented set of designs were shown for the first time today.
“The rebrand is part of an overall bolder, brighter tone for Zwift,” commented PR manager Chris Snook. “From professional athletes to busy mums and dads, this new look was created to better represent the ever growing Zwift community we’re all part of.”