Zyro takes on Ridley - BikeBiz

Zyro takes on Ridley

Ridley frames - as used by the Davitamon/Lotto team - will now be brought into the UK and Northern Ireland by Zyro.
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Ridley - known for their hydro-formed tubes - offer "innovation, great performance, superb powder coated paint finishes and very competitive retail prices," said Michelle Roberts of Zyro.

Zyro will hold a large range of frames in stock, with 2006 cyclo-cross models available now and 2006 road models available from early August.

IBD profit margins will be "excellent", said Roberts, and Zyro will back the brand with an "extensive UK marketing campaign."

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