Show organisers Essential Events have taken on Roger Burlinson as project manager and Sam Ford as sales manager. Both are on short-term contracts.
The BA/CTC event, which takes place alongside the CTC York Rally, will also be boosted by mainstream media plugs thanks to the soon-to-be-announced appointment of a PR agency.
Burlinson was the co-presenter of Channel 4s recent Mountain Bike Britain series and is an event production specialist having worked on the Santa Pod Ultimate Fast Car Show, the SAMS series, UK SuperCross and the Swatch Biker X Challenge.
Ford was until recently the advertising manager on Maximum Mountain Bike, having been in the ad sales game for 13 years, five of them for cycle mags.
Exterior stands at the show have been booked by Raleigh, Diamondback, Pashley, Saracen, Madison, Be-One, Moore Large, Orbit, Weldtite, Polaris, M Steel (a York Rally perennial), Carradice, Rigida and Bohle.
The images shown here are demos of the ads soon to be placed in a variety of cycle mags.