Ribble Cycles has unveiled an all-new range of bikes, covering road, CX, adventure, TT/Tri, urban and CGR categories.
The range is designed to maximise performance and enhance the cycling experience for all riders at all levels across cycling genres.
All 23 new models are tried, tested and proven in real world conditions by industry experts.
The range was launched at the Cycle Show 2018 at the NEC in Birmingham.
CEO Andy Smallwood said: “This is the largest product development project ever undertaken by the experienced and extremely passionate Ribble team and the results are amazing.
“We have developed a World Class product range that will give our customers a complete riding experience.
“The new Ribble bike range is the embodiment of British design and bike building combined with cutting edge manufacturing techniques.
“Ribble has over 120 years of history in designing and building premium bikes and this range is aligned with our vision for the future.
“This is a pivotal time in the history of the Ribble brand and I am extremely proud to be leading the team that has made this happen.”
The range includes the all-new Ribble CGR, designed with attention to detail to handle the toughest roads, terrain and weather conditions.
The Ribble Urban offers a high quality, premium and highly versatile range of urban and hybrid bikes designed to take on anything from the pot holed roads and traffic of the city to a multi terrain weekend adventure.
The Ribble Adventure has been built to handle all terrain and luggage carrying requirements and the Ribble Ultra TT/TRI is designed with watt-saving aerodynamic efficiency as the priority.
The Ribble CX has been design to perform on the Cyclocross race circuit and the Ribble Endurance SLe is the fastest e-road bike range in the world weighing in at 10.8kg.
Jamie Burrow, head of product, said: “When embarking on the new Ribble product range our brief was simple, as experienced and passionate cyclists we had to develop a range of product that we would want to ride.
“We have explored every detail including materials, aerodynamics, cutting edge manufacturing techniques and ridden countless miles testing and fine tuning.
“The end result is beyond even our expectations and I believe we have a range of product that is market leading and will give our customers a better cycling experience.”