Edinburgh-based distributor 2pure has announced the appointment of Richard Peploe to the role of non-executive director, with immediate effect.
Peploe recently left his role as brand director at Madison after 22 years of service.
He said: “During my time at Madison the company grew to be the leading distributor of top brands in the UK cycle market, with a reputation across the world for effective brand management. I look forward to using that experience at 2pure.”
2pure’s managing director George Bowie added: “We have some ambitious growth plans at 2pure, and by taking advantage of Richard’s knowledge and contacts I know that we will be better placed than ever to achieve them.”
Founded in 2006, 2pure focuses on the active lifestyle market. In 2012 2pure took over Chocolate Distribution, further increasing their offering to the road market.