Lifeboat Events, promoters of PressCamp and DealerCamp, have announced the participation of Ridley Bikes in both of its Park City events this summer. Citing timing, impact and value, Ridley will use the two camps as a springboard for their 2013 launch.
A statement from Ridley said: "We are excited to be joining the Lifeboat Events team at DealerCamp and PressCamp this year. We’ve had several successful outings at PressCamp, and the DealerCamp follow up is ideal. This one/two punch provides maximum market impact for our 2013 cyclo-cross range, arriving in July, and a launch pad for our 2013 road programme.
"We will be in Boulder City for the Outdoor Demo but We will skip the Vegas expo this year, as it comes too far into our selling and forecasting period."
PressCamp 2012 will be held June 18 through 22 at Deer Valley resort in Park City, Utah, followed by DealerCamp July 24 through 26, 2012.
To find out more about upcoming events, take a look at our dedicated calendar.
Register for the BikeBiz News Digest at the registration page.