BikeBiz Bicycle and cycling retail news
Ritchey, the component and frame company owned by the legendary Tom Ritchey, has a four-model line-up of complete bikes for road, cross and MTB – all with high-quality steel frames – which are now available to UK retailers direct from Ritchey Europe.
The framesets have had great success in the last 18 months, getting fantastic reviews around the world, but there has been a call for complete bikes to complement the frame business. Not all shops have the time go into custom builds, so this is the answer for customers looking for the great Ritchey ride in a pre-built package. Ritchey parts and accessories continue to be available from long-time UK distributor, Paligap.
“We have always been asked by dealers and consumers to offer complete bikes since we launched the frames. Ritchey pretty much has all parts except drivetrain and suspension forks. Now that we have arranged the direct order and shipment process across Europe from the Ritchey side, we are finally able to make this wish come true. First dealer feedback has been very positive, and the success of this program in the US gives us the confidence to expand in Europe, too” explains Riccardo Deliziosi, Ritchey Global Director of Sales."
Timberwolf, P-29er, Swiss Cross Disc and RoadLogic are the four available bikes. A detailed look and overview about the Ritchey complete bike offerings can be found here.
In addition, Ritchey will start to give consumers the opportunity to test-ride these bikes at different events and locations across Europe. A new section of the Ritchey website has been launched, showing Ritchey demo centres, bike retailers, and events where Ritchey bikes can be tested; this is starting to fill as dealers are appointed.
This will also be a great way for consumers to test and experience all other Ritchey products like wheels, bars, pedals and saddles. Ritchey are actively looking for quality dealers who are interested in stocking this great range of bikes. Please contact Simon Beatson, the UK Ritchey Sales Manager, at sbeatson@ritcheylogic.com for more details.
