Road.cc has started 2014 on a high, having just broken through one million unique users in one month milestone.
Tony Farrelly, editor of road.cc, commented: “Our strong editorial team is creating a compelling content mix, ensuring that we do really well in google searches for cycling – particularly product related ones. Our constant presence on social media is also helping to fuel a stream of new visitors, and the quality of our journalism means that however they arrive, they keep coming back.”
According to Farrelly, British cyclists continue to provide by far the largest share of the site’s audience and the bulk of its new users too.
“The nature of the web means we draw users from all parts of the globe, but our take on the cycling world will continue to be from a British perspective in our news agenda, product reviews, and our sense of humour,” added Farrelly.
Published by Bath-based outfit Farrelly Atkinson Ltd, road.cc is a multi award winning website – including being a three time winner of the BikeBiz Website of the Year Award. It’s editorial team boasts some of the cycling journalism’s leading writers including Mat Brett, John Stevenson, David Arthur, Steve Worland, and Jo Burt.