As of February 1st, potential customers will be pointed to independent stores in their region

Road.cc reviews to host ‘buy it local’ button

Road.cc’s product reviews are set to carry a ‘buy it local’ button as of February 1st.

All costs to implement the change have been footed by brands and their distributors, with the likes of Giant, Upgrade, Paligap, Moore Large, 2Pure and Hotlines lending their support.

The two-time BikeBiz Award winning consumer cycling website is now seen by 260,000 unique users, generating some 1.6 million page views, each month (Google Analytics 2011).

In other news...

Retail finance plays key role in strong sales for bike retailers

The Association of Cycle Traders (ACT) has reported an increase in both new and returning …