Home / Business / Robert Penn launches ‘Bikecation’ cycle tours firm
Author of 'It's All About the Bike' now in the cycling vacation business, beginning with popular UK routes

Robert Penn launches ‘Bikecation’ cycle tours firm

Journalist and author of ‘It’s all about the bike‘, Robert Penn has launched a UK cycle tours firm, dubbed Bikecation.

Working alongside Jamie Paterson, Penn is to comprehensively cover some of the UK’s most popular cycle tours, providing both guided and self-guided trips around locations such as the Cotswolds, Cornwall, the Highlands, Hadrian’s Wall and much more.

Penn told BikeBiz: "We book the accommodation, transfer luggage, provide mechanical assistance, supply route maps
and impart local knowledge on the best resteraunts, pubs, birdwatching, sunset views and wild swimming locations."

Penn has ridden a bike in over 40 countries on five continents, giving up his job as a lawyer in his 20s to cycle 40,000km around the world. His bestselling book, It’s All About the Bike: the Pursuit of Happiness on Two Wheels has been translated into ten languages. It was made into a BBC documentary, Ride of My Life.

Paterson has over two decades experience of running businesses in the UK and USA and is an avid sportsman, marathon runner and cyclist.

For a bit of pleasing on the eye cycling videography, documenting Bikecation’s tours, see Penn’s YouTube channel here.

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