Edvald Boasson Hagen bagged overall victory at the Tour of Britain this weekend, which completed in central London on Saturday.
Official Neutral Service Supplier Saddleback praised the event for boosting awareness of professional cycle racing and gaining improved public attendance.
Saddleback toured the UK with its Road Show exhibiting 2010 product ranges from Felt Bicycles, SRAM, Zipp, Castelli and Vredestein at all eight Tour of Britain stage finishes.
A spokesperson for the distributor told BikeBiz: “Saddleback’s main role at the ToB as Official Neutral Service Supplier has been a great success and an incredibly exclusive opportunity to get in amongst the racing.
"The three SRAM Neutral Service cars have been busy supporting the breakaways and supplying Zipp replacement wheels where the team cars couldn’t make it to their rider. Saddleback are proud to be associated with such a positive, well organised and attended event.”