To celebrate its title sponsorship of the Elite Men’s Criterium at the Jupiter London Nocturne, Santini will create a bespoke winner’s Jersey for the 2015 Champion.
More than 10,000 fans flocked to the event last year, set around a 1.1km street circuit in and around Smithfield Market. The traditional Folding Bike and Penny Farthing Races will return alongside the men’s and women’s Elite Criteriums. The programme will also include a City Criterium, Brooks Retro Criterium, Leigh Day Criterium and the Santander Cycles Race (cycle hire race).
The Santini Elite Criterium will feature leading British and International cycling stars battling it out in the darkness around Smithfield Market. JLT Condor, Madison-Genesis, ONE Pro Cycling and NFTO are amongst the elite teams entering into the 2015 race.
Santini is no stranger to linking with global cycling events, producing the UCI World Champion’s jerseys, the famous leaders jersey for the Giro d’Italia and the Tour Down Under as well as being the clothing sponsor for pro tour team LOTTO JUMBO.
Monica Santini, MD and daughter of company founder Pietro, said: “We are excited to be involved with the Jupiter London Nocturne and I’m looking forward to seeing the Santini brand hit the streets of London at such an iconic event.”
James Tibbetts, managing director of FACE Partnership, owners of the Nocturne Series, said: “We are delighted to have Santini involved in the Jupiter London Nocturne. The 2015 event will be the biggest and most exciting yet and Santini have an incredible opportunity to really engage in that passion. We are expecting a strong turn-out of elite riders and the battle for the Santini Winner’s Jersey is going to be intense.”
Jupiter Asset Management is the title sponsor for the second year running. The 2015 event runs on June 6th and is the ninth edition of the event.