Italian clothing brand becomes key backer for the CMAs

Santini signs as Cycling Media Awards headline sponsor

Cycle clothing brand Santini has become headline sponsor for the debut Cycling Media Awards.

Santini is one of the most recognised cycle clothing names in the cycling world. Founded by Pietro Santini in 1965, all Santini Maglifico Sportivo (SMS) products are 100 per cent handmade and designed in Bergamo, Italy. Santini is distributed to the UK cycle trade by Fisher Outdoor Leisure.

Taking place later this week, the Cycling Media Awards celebrate journalism and the cycle media not only across specialist titles, but also national newspapers, online, broadcast, lifestyle media and mainstream magazines.

Jonathan Sangan, UK Santini brand manager at Fisher Outdoor, said: “Santini is proud to sponsor the first Cycling Media Awards; as a clothing brand that is passionate about what we do, we recognise the passion for cycling within the UK and the excellent support it gets from the media so it is great to celebrate the journalists and photographers that bring our sport to life.”

The awards evening takes place this week on Thursday October 16th at The Bloomsbury Ballroom, London. You can grab a ticket, priced at £75 each, from this site (use discount code CMA25). Tickets include free food and drink.

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