BikeBiz Bicycle and cycling retail news
Schwalbe UK has unveiled a new ‘click and collect’ service for consumers.
Members of the public can now purchase products online and pick them up at their local specialist cycle dealer through the service, which has been created with the help of Shopatron and its retail-integrated eCommerce platform.
Schwalbe said the service combines the convenience of shopping online with the benefits specialist cycle retailers offer.
All Schwalbe tyres and tubes with the ‘click and collect’ logo are available for purchase through the service. Customers will be guided through the tyre and tube selection, checkout and pickup process.
Schwalbe said that dealers will stand to gain from the arrangement, not least through the fact that they will see conversion of sales generated by Schwalbe’s website. In addition, there is the added benefit of bringing customers in store if they choose to pick up.
Signup is free, with no monthly costs or obligation, there is guaranteed payment for retailers (every 15 days) and trends can be easily monitored through the service. Dealers will also receive full margin on all products less Shopatron’s process fee (9.5 per cent, plus 69p per order).
Cycle retailers interested should email info@schwalbe.co.uk and include ‘Shopatron’ in the subject line.
Schwalbe UK: 01952 602 680
