BikeBiz Bicycle and cycling retail news
Schwalbe UK has started advertising on the backs of buses in London, Bristol and Dublin. The ads are for the company’s Durano Double Defence tyres.
"For every nasty in the road, there’s the new Durano Double Defence bike tyre,” says the ad.
Schwalbe UK is a wholly owned subsidiary of the Schwalbe brand of Germany. The ads were booked via Transport Media, the transport advertising specialist division of Media Agency Group.
