Science in Sport has teamed up with creative consultancy The Gallery Network to launch a largely image-led advertising campaign.
Running across digital and on posters surrounding the Tour de France in Britain, the marketing push promotes the unique scientific advantages of SiS’s products, including the brand’s GO Isotonic Gels – something which the brand claims is the world’s first gel of its kind, as well as being a winner of the Queen’s Award for Innovation.
Dubbed "Greatness From the Inside Out", the marketing’s ‘body technology’ theme is manifested through the campaign’s animated artwork, featuring a series of athletic models and relatable answers to scientific questions on the benefits of SiS’s endurance nutrition products.
Elaine Underwood, marketing director at SiS, commented: “This new campaign marks a step forward for SiS, with a strong emphasis on our scientific pedigree and our continued work in understanding the different nutrition needs of our customers.
"SiS is a company of firsts; we created the world’s first isotonic energy gel, among other key market innovations and this campaign helps show why SiS products are the leading choice of amateur and professional athletes.”