2pure will be the exclusive distributor for Scope Cycling products in the UK and Ireland from February 2019.
All Scope road and off-road wheelsets are developed in the Netherlands.
Mark Downie, cycle channel manager at 2pure, said: “2pure is firmly rooted in the performance cycling market and our heritage reflects this. We work with established and progressive brands that understand the market and the needs of the consumer.
“We work with brands that offer a genuine and authentic point of difference; for us Scope demonstrate that they are offering the market a unique perspective and a refreshing alternative to the carbon wheelset market.
“Nieck, Rik and the team at Scope impress us with their dedication to perfection, their understanding of the hard work required to establish an excellent brand and their relentless drive to focus on what really matters. We look forward to our new relationship and being able to take bring Scope to the UK and Ireland markets.”
Nieck Busser, co-founder of Scope, added: “We look forward to start working with 2pure. Both the UK and Ireland are important markets and are widely recognised as some of the most vivid markets in the world.
“2pure has an impressive brand portfolio and we’re proud to be part of it. They have a very professional setup. As a group they’re very motivated and show a great passion for cycling. We are excited to enter this partnership and to take the next step together with an established and well recognised distribution partner.
“Scope products are known for their unique development features, something that sets them apart from the competition. This partnership will help us to not only launch Scope, but also to gain foothold in the UK and Ireland markets.”
The partnership will officially begin at COREbike 2019 later this month.