BikeBiz Bicycle and cycling retail news
Seventies Distribution is to handle Garret Reynolds Fiend brand in the UK, according to The Merged.
A statement from the firm reads: “Fiend would like to announce that our parts will be available to shops in Canada and the UK shortly, just in time for the Holidays. We have selected Seventies (UK) and Ten Pack (Canada) as our distributors for those countries and we’re stoked that they’re standing behind us and believe in Fiend. Have your local shop contact them to get the goods.”
Reynolds, who revealed his company in August, is a multiple X-games gold medalist.
And if you haven’t seen it, the promo video timed with the announcement of the company is below and is well worth a watch:
