Thomas Seifert has joined Sigma-Elektro GmbH as managing director.
As managing director of Polar Electro GmbH Deutschland, he spent four and a half years in the Finnish company’s business areas in Germany, Austria and Switzerland before seeking new challenges outside the sports industry at the end of 2017.
In his new position, he is responsible for the sales, marketing, finance and administration business units, effective immediately. His international career with big-name companies such as Puma, Braun, Gillette, Procter & Gamble, and Coleman gives him requisite expertise.
He said: “I consider Sigma Sport to be the original – its origins are synonymous with a bike computer. From this moment, I am part of a great brand with lots of potential!”
Sigma Sport’s managing director Robin Schendel added: “We are very pleased to have been able to convince Thomas Seifert to join us. His years of international experience will make him an asset to our brand and further strengthen our market position.”