CSGuk’s Ride The Revolution in-house trade show returns for a second year. The 2011 show will be staged August 8th-11th at company HQ in Poole.
CSGuk’s Russell Merry said: “Last year we had 400 people from 225 dealerships attend the show along with 26 journalists from 16 different publications. Dealers placed millions of pounds of orders for the new season. It was an overwhelming success but this year it’s going to be even better.”
The 2011 show will include the chance to go for a ride with Liquigas Cannondale rider Daniel Oss who is currently riding the Tour de France; the opportunity to win signed Ivan Basso jerseys; and meet up with international team riders from GT and Mongoose.
The show at CSG’s Poole headquarters will be the first chance for dealers to order 2012 Cannondale, Wethepeople, Mongoose, Charge and GT bikes. US product managers from GT, Mongoose and Cannondale will attend.
A Lefty fork service seminar will take place each day.
Wethepeople owner Klaus Dyba will be at the show.
The show will have a late night on Wednesday 10th August until 9pm including a hog roast and "a few beers."
The Cannondale Evo with its 695g frame will be shown for the first time in the UK, and Henning Schroeder, Cannondale’s road bike product manager, will be on hand to answer questions.
"With brand new bikes, product training, product designers, a relaxed atmosphere washed down with a few beers this is a really great opportunity for our dealers to strengthen their relationship with the CSG(UK) team," said Merry.
Trade and press sign up is here.