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Silverfish agrees partnership deal with Michelin

Michelin has announced Silverfish as the new distributor of its bike ranges throughout the UK and Republic of Ireland in a new partnership deal.

The agreement marks a consolidation to a single exclusive distributor arrangement.

Marc Speed, commercial market product manager, said: “Working with Silverfish to support existing retailers and expanding our retail presence is a key next step in our strategy to grow our share in the UK and Republic of Ireland markets.

“The Michelin brand, our race-proven products and Silverfish’s industry leading service will be a powerful combination.”

Darren Mabbott, Silverfish managing director, said: “It’s a great honour to be partnering with a brand of the scale and scope of Michelin.

“We’re great admirers of their current market-leading tyre and tube ranges but we’re equally excited about the many new and innovative products coming down the line.

“Michelin will be a great fit with our portfolio and we wholeheartedly share their ambition to re-establish them as the number one bicycle tyre brand.

“We can’t wait to start talking to retailers about this brilliant new addition to the Silverfish family.”

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