BikeBiz Bicycle and cycling retail news
Following the news yesterday that Knog will no longer be distributed by Moore Large it has been announced that Silverfish of Cornwall is to take on the role, which takes effect immediately.
“It’s hard to find a distributor who exactly reflects your brand attitude, as well as your commercials," said Knog CEO Hugo Davidson.
"With Silverfish, we’ve found that – people who work hard, play hard; and think creatively but talk straight."
He added: "We’re looking forward to an ambitious period in the UK, to match our US growth.”
Knog is an Australian lights-to-locks brand that recently crowdfunded more than AU$1m for an innovative bicycle bell.
“We’ve been massive fans of Knog for years so are really looking forward to taking this passion to the UK industry and driving the brand forward,” said Silverfish MD Darren Mabbott.
“Our desire to offer a professional service whilst still ensuring business is fun and exciting mirrors perfectly with Knog’s company ethos.”
A statement from Silverfish said Knog stockists will benefit from newly improved margins.
