Silverfish UK is celebrating its 20th anniversary in 2019, and has said it plans to "remain as ambitious as ever".
Managing director Darren Mabbott said: “We were just a small operation back then but growing demand and an expanding roster of desirable brands has meant we have moved location three times and expanded to a team of over 50.
“What hasn’t changed is the ethos; the dedication and the excitement we get from bringing the best bike bits to our customers.
“After two decades and thanks to amazing dealer support, great staff and some of the highest profile and performing brands in the bike industry we are proud of what Silverfish has become; and the story doesn’t end here that’s for sure.
“Our plans for this year and beyond remain as ambitious as ever.”
To celebrate the 20-year milestone, Silverfish will be running a series of promotions over the coming weeks and months in order to say ‘thank you’ to its loyal customers.
Visitors to the show can also see 100%, Knog, Mondraker, Yeti, Muc-Off, Easton, Race Face, E*13, Skratch Labs, SDG, Marzocchi, Fox, Backcountry Research and Sock Guy.
There will be free beer and gifts for all dealers who visit the Silverfish rooms, as well as "lots of zombies and skulls".
The COREbike trade show is returning to Whittlebury Hall from 27th to 29th January 2019.
Silverfish added: “Cheers, and thanks for all your support!”