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Silverfish confirms 100% deal

100% has entered an agreement with Silverfish UK to distribute its Moto and MTB ranges in the UK and Ireland. 

As of 3rd September, Silverfish will handle all Moto and MTB sales, dealer support and warranty for the territory on behalf of 100%.

Based in San Diego, California, 100% produces a collection of premium performance eyewear, protection and sportswear "designed specifically for today’s demanding racers".

Silverfish MD Darren Mabbott said: “We feel privileged to have been chosen by 100% to handle their Moto and MTB ranges. 100% is a brand we have admired and followed with interest for a very long while and will be a great compliment to our established portfolio of prestigious brands.”

“Whilst Silverfish has not previously been involved with the Moto channel, we have big plans and look forward to supporting the existing network of 100% retailers as well as working with new stores in both motorcycle and mountain bike markets to grow this iconic brand even further in the UK and Éire markets.”

100% global sales director Nick Wozniak added; “We are tremendously excited to be working with Silverfish. Their expertise in mountain bike and the UK and Eire markets, as well as a proven commitment to developing brands and working closely with IBDs, makes them the ideal choice of partner to manage our Moto and MTB ranges. We have great ambitions for 100% and having Silverfish onboard will help us accelerate these exciting plans."

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