BikeBiz Bicycle and cycling retail news
Thomas Dibley has joined Silverfish as brand marketing manager, looking after brands Mondraker, Turner, Ritte, SockGuy, Evoc, Rock n Roll, Easton, Supacaz and Spiuk.
Dibley joins after five years with Wiggle, starting with the online retailer when it had 70 staff (it now has over 500). While there, Dibley worked across various marketing roles before becoming Parts Buyer.
Dibley will be working alongside brand marketing manager Pete Drew at Silverfish.
"Silverfish is nearly 16 years old and stronger than ever, but with that comes a need to expand our resources," said Silverfish MD Darren Mabbott. "Many BikeBiz readers will already know our current Brand Marketing Manager Pete Drew, who has done a great job getting the Silverfish portfolio to where it is today. But with the addition of new brands such as Easton, Ritte, Onza and Supacaz, the time has come to split this role in two. Pete will continue managing marketing activity for half of Silverfish’s brands and Thomas joins us to manage the other half.
"Thomas brings with him a wealth of knowledge and experience from his time at Wiggle and Hargrove’s, and being both a keen road cyclist and mountain biker, is extremely well suited to the role. This sets Silverfish up perfectly for 2015 and beyond."
Dibley added: "I’m extremely excited to be working for Silverfish. After 16 years working for cycle retailers, I’m looking forward to experiencing the trade from the other side of the fence and in particular, working for a distributor that represents brands I already love and use myself. It’s been great working with so many awesome people across the trade, so I’m pleased not to be going anywhere, but instead to be spending my time connecting with the media and other retailers which until now has been limited."
