The new Silverfish website has a consumer facing front end showcasing brands such as Raceface and Rock and Roll lubes but theres also an entrance for IBDs. This is password protected.
Select a product from the hundreds available to put in the shopping cart and you get an instant availability status because the website links in to the Silverfish website.
The site was co-designed by www.planet-e.co.uk and TiNiT Ltd (who designed the shopping cart and stock control system).
It went live today and has been beta tested by two IBDs.
A fuller story on this new B2B website will be in the July mag.