Silverfish UK is now the official distributor for FOX mountain bike products in the UK and Eire and will handle all sales, warranty, spare parts, and service for the region.
Silverfish’s manager of FOX operations Tim Williams commented: “I am tremendously excited to be moving into this new era with Silverfish. We all share a passion and love of mountain biking and the FOX team and I couldn’t have wished for a stronger industry partner. Whilst the name above the door might be changing, the team who have built such a valuable reputation and carry out such highly regarded daily service will remain the same, allowing us to seamlessly deliver the best customer support possible.”
Silverfish managing director Darren Mabbott added: “This is a prestigious brand which sits perfectly alongside Silverfish’s established portfolio including Yeti Cycles, Mondraker, EVOC, Knog, and of course from the FOX stable; Race Face and Easton.
“Distributing high-end MTB brands since 1999 has meant that Silverfish frequently crossed paths with FOX, this shared heritage increased in recent years as the FOX and Yeti development collaborations deepened with the Switch Infinity project, giving Silverfish further insight into ‘the FOX way’. We’re excited, privileged and honoured to be furthering our Partnership with FOX in the UK and Eire.”