BikeBiz Bicycle and cycling retail news
Silverfish UK is now the official UK and Republic of Ireland distributor of Ride Concepts.
The MTB footwear company offers a range of technically driven and tailored products for men, women and youth riders, and its shoes are worn by riders including the Athertons, Kyle Strait, Sam Pilgrim and Geoff Gulevich.
Brandon Dodd, founder and CEO of Ride Concepts, said: “It is a period of exciting global growth for us so we are delighted to be partnering with Silverfish. Its spirit and style truly reflect our ethos. We have great ambitions and joining Silverfish alongside its renowned portfolio of high-quality and high-performance brands will help us to achieve it.”
Darren Mabbott, Silverfish managing director, added: “We’re honoured to be working with Ride Concepts. It’s the hottest MTB shoe brand in the world right now and we can’t wait to get them into the hands of retailers.
“There is a huge amount of customer interest in Ride Concepts, lots of buzz on all the forums and we’re excited to hear the feedback from riders now that the shoes are finally available on this side of the pond.”
Product is expected with Silverfish on 22nd July. Retailers who are interested in finding out more about becoming a premium Ride Concepts stockist should contact Silverfish on 01752 843882 or by email via sales@silverfish-uk.com.
