Skoda is supplying 175 cars to the Tour de France, a selection of Fabia, Octavia and Superb models.
Tour organiser Jean-Marie Leblanc will lead out the Tour on Saturday from Liège in a custom-built Superb 2.8l V6.
Skoda was founded in 1895 by Vaclav Klement and Vaclav Laurin who started bicycle production at the site of todays car factory in Mladá Boleslav. Car production replaced the manufacture of bicycles ten years later.
The new Skoda bicycle range is made up of five MTBs, starting at £198 for the JuniorRide and topping out at £1797 for the XT-equipped CrossCountry.
Skoda has been selling bicycles in car dealerships in Germany since 2001.