BikeBiz Bicycle and cycling retail news
ŠKODA has launched the latest installment of its UK brand campaign featuring Sir Bradley Wiggins
Created by Fallon, the advert follows moments in Wiggins’ personal and professional life, from the long hours committed to professional cycling, to the importance of personal moments spent connecting with friends and family.
“The ad captures the dichotomy of everyday life,” said ŠKODA UK head of marketing Kirsten Stagg. “We often rush trying to squeeze more into our daily routines – the school run, dog walk, getting to work before rush hour, the last minute food shopping for dinner. It’s a familiar scene for millions up and down the country and whether we realise it or not it’s become the norm.
“Yet often, it’s the time we spend connecting with those people who matter most to us that is the rewarding part of the day, whether it’s a phone call with a member of the family, grabbing food with some friends or spending time with family in the car.”
Speaking about the new advert, Sir Bradley Wiggins said: “The idea behind the ad resonated with me. I spent more than 20 years committing my life to a professional career in sport, which meant that often I missed these moments. This year will be the first year I’ll be able to make the kids’ birthdays and parties without the concern of where I’ll be and what I’ll be doing; it’s the little things that take you by surprise and make you realise what you miss.”
The new TV ad comes after ŠKODA’s recently launched Out of Home campaign. Located on 600 digital billboards across the country, the creative focuses on four UK locations. Each billboard has been uniquely designed to display real-time distances from each of the four locations; all are databased on real-time traffic updates.
Watch the full advert here.
