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Diago honoured at prestigious awards

SKS scoops iF Design Award

The Diago mini pump has won a iF Design Award 2011 for its polished aluminium and gleaming plastic design.

SKS’ Diago was one of 2,756 ‘registrations’ from 43 countries, and was judged by 11 criteria, including:

  • design quality
  • finish
  • choice of materials
  • degree of innovation
  • environmental impact
  • functionality
  • ergonomics
  • visualization of intended use
  • safety
  • brand value + branding
  • universal design

The high-performance Diago pump reaches 10bar/144 psi, with a handle lock to fit securely in the frame mount, and is pitched primarily at road cyclists.

SKS product is available from three distributors in the UK: Chicken Cyclekit (01525 381347), Madison (0208 385 3385) and Raleigh (01773 532600).

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